business consultant
sales scripts
business growth plan
Instagram packaging
client flow
visual identity
branding
Request
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.

Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
Cao Flowers
Masha and Vlad moved to Serbia and opened a small floral workshop with a home subscription model — every Monday and Thursday they would drive out for fresh flowers, hand-tie the bouquets, and deliver them to their first clients themselves.
Their refined taste, asymmetrical stylish arrangements, and unexpected flower choices made them stand out in Belgrade’s lush floral scene.

Very soon, they couldn’t keep up with the demand — it was time to grow profits, hire help, and find a studio space. That’s when Masha came to me for help with optimizing their processes.
Meet CAO
It is unclear how to set priorities, how to win the competition, and what to delegate.
The challenge
Solution
The solution to the problem was developed in stages and in an interdisciplinary manner: in the areas of branding, customer service, social media management, management, and recruitment.

Chao's main audience is expats who miss the assortment and service they had “back home,” and businesses opening cafes, bars, and restaurants in Belgrade. Therefore, we decided to focus on a strong brand and pleasant service.
As a result, we increased brand awareness and established cooperation with key B2B partners.
Branding
conducted research
created a logo and brand book — colors, font pairings
clarified the USP
defined brand DNA
differentiated from competitors and refined the messaging
designed the feed layout
developed typography and packaging
new brand DNA on social media
Check out the before/after Instagram
We introduced regular feedback collection, wrote scripts for customer retention, and worked through conflict cases.

We increased return rates and conversions to repeat purchases.
Customer service
SMM
created a social media promotion strategy
doubled the audience and increased view-through rate to 84%
branded Instagram in line with the brand DNA
launched regular UGC incentives and boosted engagement
developed a system for standardization and content quality control
We developed an initial operational and financial model and formulated a strategy for hiring and delegation.

A clear brand DNA and a well-written job description attracted high-quality reviews, we hired florists and an SMM specialist, conducted onboarding, and transferred processes, saving the project founders valuable time.
Management and hiring
heck out
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