Request
In every new country, she had to start from scratch looking for clients — or risk sitting without work.
Result
We optimized her Instagram account to welcome new clients, created offers for all sales channels,
Lisa filled her calendar and tested a client acquisition model that works in any country.
In every new country, she had to start from scratch looking for clients — or risk sitting without work.
Result
We optimized her Instagram account to welcome new clients, created offers for all sales channels,
Lisa filled her calendar and tested a client acquisition model that works in any country.
Welldonelisa
Client flow
Instagram optimization
Business growth plan
SMM strategy setup
world wide tattoo artist
A world-traveling tattoo artist whose life is a real road movie.
Lisa travels the world giving tattoos in every corner of the planet — Argentina, Turkey, Serbia, Georgia.
She goes wherever her heart takes her.
Check the map to see where Lisa’s already been tattooing.
She goes wherever her heart takes her.
Check the map to see where Lisa’s already been tattooing.
Meet
Lisa
Lisa
In every new country, she has to build her client base from scratch.
You can’t just throw money into ads — it takes serious prep work: Where to drive traffic? Where from? And what message will hook them?
You can’t just throw money into ads — it takes serious prep work: Where to drive traffic? Where from? And what message will hook them?
The challenge
Where to lead
We revamped her Instagram to welcome new followers and clients —so everyone who lands there wants to stick around (and get a tattoo).
clarified her brand DNA — the emotions, values, color palette, typography
cleaned up the feed
updated old Highlights
added storytelling about Lisa
simplified booking and tattoo selection
new brand DNA in stories
Check out the before/after Instagram.
We reviewed all possible sales channels and picked the most effective and comfortable:
Where to find customers
Russian-speaking communities
Instagram ads
outdoor advertising
local bloggers
Lisa messaged bloggers in each city and arranged promo tattoos.
We created different ad creatives with varied offers and mechanics — and chose the strongest-performing ones.
Separately, we worked on planning and self-management: how not to burn out, stay on track, and deal with the hard stuff.
We used tons of self-support tools — and even activated the healing power of the group.
Separately, we worked on planning and self-management: how not to burn out, stay on track, and deal with the hard stuff.
We used tons of self-support tools — and even activated the healing power of the group.
How to hook customers
Fully booked until the end of her stay in Buenos Aires.
A client acquisition system she can use in any country.
A bigger audience — and a very happy Lisa.
A client acquisition system she can use in any country.
A bigger audience — and a very happy Lisa.
The result
If you want a tattoo from Lisa or want to learn the craft,
I have a special promo code for you: PUPONYA for a 10% discount.
I have a special promo code for you: PUPONYA for a 10% discount.
heck out
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