Elena Derbeneva
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I help launch business ideas or find growth points in a purpose-driven business
I take charge of chaos and put everything in order
I free your hands from operations and your heart from self-doubt
I bring back joy and authenticity into your everyday life
I turn your passion into a beloved business
I work with people who:
- have decided to work for joy and money — not to burn out and exhaust themselves
- feel good and want to feel even better — I multiply abundance; I’m not a crisis manager and don’t pull people out of burnout or losses
- love creating more than selling
- believe in their idea, take bold steps, and aim to change the world
- do a lot, do it well — but aren’t always satisfied with the results
- take everything on themselves and find it hard to delegate
As a rule, I work with local entrepreneurs and small businesses — up to 100 employees and an annual turnover of up to €80,000.
…and even fossil preparation (yes, really!)
Feel like you need a second brain
Tired and can’t find time to recharge
Not sure who to hire
You know there’s room to grow, but don’t know where to start
Haven’t even launched your business yet
to talk through business pains and worries with an expert
tasks keep piling up — you manage, but still spend weekends glued to your phone
Is it time for a sales team? A marketer? A copywriter? A Reels creator? Or maybe an HR already?
When you’re deep in operations, your strengths can be hidden — that’s normal! Let’s uncover them together
But you really want to — just not ready to learn everything the hard way
Unfold your full potential — beautifully
You’ll learn to navigate sales, profits, and B2C-B2B tactics — all within a supportive community
No magic — just proper priorities. I’ll show you what you can drop completely and what to delegate first
Nurturing and guiding it is my passion — and I’ll bring that into your business
First we’ll grow profits, then (if needed) we’ll hire and gently pass tasks on to the team
Get a clear action plan with a timeline
Breathe out and start taking real weekends off
Discover the zen of delegation
Launch your brand
and move forward calmly, seeing your business (and its potential) as a structured system
Stories of those I’ve already helped
Request
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.
Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.
Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
Cao Flowers
branding
visual identity
client flow
Instagram packaging
business growth plan
sales scripts
Request
The café was looking for a social media manager who could also take on sales, event coordination, and the launch of new menu items.
Result
I recruited and trained a versatile SMM specialist — taught her sales techniques, visual storytelling, and how to build loyalty even with the most challenging clients. She’s now been successfully running the café’s social media for over 1.5 years. In parallel, I created a motivation system, structured the salary model, and outlined a growth strategy for social media. As a result, the café’s online presence became vibrant and relatable, and targeted sales tripled over the same period.
The café was looking for a social media manager who could also take on sales, event coordination, and the launch of new menu items.
Result
I recruited and trained a versatile SMM specialist — taught her sales techniques, visual storytelling, and how to build loyalty even with the most challenging clients. She’s now been successfully running the café’s social media for over 1.5 years. In parallel, I created a motivation system, structured the salary model, and outlined a growth strategy for social media. As a result, the café’s online presence became vibrant and relatable, and targeted sales tripled over the same period.
Vegan Café
Ogurtci
Ogurtci
Increased offline sales
Onboarded a full-cycle SMM specialist
Strategy creation
O
e
e
Request
The goal was to create social media so engaging, people wouldn’t just scroll — they’d show up and dance.
Result
Started with deep audience research and completely reworked the social media strategy.
Crafted an attention-grabbing job post for a new SMM hire and built an immersive onboarding experience rooted in dance culture. Launched a new wave of content focused on conversion — inviting followers to book trial classes. The result? A 30% increase in paid course signups, all without a single dollar spent on ads.
The goal was to create social media so engaging, people wouldn’t just scroll — they’d show up and dance.
Result
Started with deep audience research and completely reworked the social media strategy.
Crafted an attention-grabbing job post for a new SMM hire and built an immersive onboarding experience rooted in dance culture. Launched a new wave of content focused on conversion — inviting followers to book trial classes. The result? A 30% increase in paid course signups, all without a single dollar spent on ads.
Summertime Swing
SMM strategy development
Sales scripts
Staff training system
Hiring
SMM onboarding
Request
The founder had reached their personal capacity — delegation was clearly overdue, but it wasn’t obvious where to begin.
Result
We built a business growth strategy and translated it into a clear, prioritized hiring plan. Set up recruiting tools and streamlined the hiring process. All key roles were filled quickly, and the founder gained confidence in handing off responsibilities. Additionally, I developed interview scripts and staff selection guidelines to support long-term team building.
The founder had reached their personal capacity — delegation was clearly overdue, but it wasn’t obvious where to begin.
Result
We built a business growth strategy and translated it into a clear, prioritized hiring plan. Set up recruiting tools and streamlined the hiring process. All key roles were filled quickly, and the founder gained confidence in handing off responsibilities. Additionally, I developed interview scripts and staff selection guidelines to support long-term team building.
Unusual Travel Bureau
HR strategy for recruiting employees
Ща
Щ
Request
Each time Lisa moved to a new country, she had to rebuild her client base from scratch — or face weeks without work.
Result
We optimized her Instagram to attract and onboard new clients seamlessly, and developed tailored offers across all key sales channels. The calendar filled up quickly, and together we tested a client acquisition system that now works wherever she goes.
Each time Lisa moved to a new country, she had to rebuild her client base from scratch — or face weeks without work.
Result
We optimized her Instagram to attract and onboard new clients seamlessly, and developed tailored offers across all key sales channels. The calendar filled up quickly, and together we tested a client acquisition system that now works wherever she goes.
Welldonelisa
Client flow
Instagram optimization
Business growth plan
SMM strategy setup
worldwide tattoo artist
we
My clients have taken root all over the world:
Switzerland, Italy, Spain, Israel, Germany, Argentina, Russia, France, UK, Portugal, Serbia, Georgia, Armenia, Turkey
Switzerland, Italy, Spain, Israel, Germany, Argentina, Russia, France, UK, Portugal, Serbia, Georgia, Armenia, Turkey
Worldwide mindset
A plant styling workshop and houseplant store with a 16-person team, two online courses, and a biophilic design bureau.
I messed up the numbers, thought I was profitable, created great products but didn’t know how to sell them. I burned out, wanted to quit — but reminded myself: this is my business. I struggled with hiring SMM people, slept 4 hours a night,
joined expensive courses and barely had time to apply what I learned.
I failed client calls and fought with a business partner. I know what self-employed people go through. And I know how to help.
joined expensive courses and barely had time to apply what I learned.
I failed client calls and fought with a business partner. I know what self-employed people go through. And I know how to help.
I’ve got a huge heart — and I treat every project like it’s my own.
Your business is my business
You invested your time and ideas, were open to change, made your own growth a priority, gave timely feedback, and became co-authors of every single meaning.
I burned with your project like it was mine — felt everything, and poured in my heart, brain, and powerful network.
I burned with your project like it was mine — felt everything, and poured in my heart, brain, and powerful network.
If business had a Tinder, we’d totally swipe right on each other
I’ve been through the business trenches myself
After working with me, they felt calmer, launched their brands with clear positioning and streamlined business processes.
88 clients
we
It’s a match!
I know your pain
I
I
I know the feeling — that craving hits… but for what, exactly?
Chips
Chips
In 30 minutes, we’ll discuss your business or idea.We’ll pinpoint where you are now, where you want to go — and figure out how I can support you.
The call is free. It’s a chance for both of us to see if we’re a good fit.
The call is free. It’s a chance for both of us to see if we’re a good fit.
I’ll recommend the right people to help you
show you how to handle it on your own
or simply reassure you that everything’s already okay.
I custom-build each service based on your project and budget.
1.5 hours
Zoom recording
Summary included
€200
Zoom recording
Summary included
€200
Market, niche & competitor research
2-hour Zoom session + recording
1 month of follow-up support via chat
€500
2-hour Zoom session + recording
1 month of follow-up support via chat
€500
4 weeks
4 x 1.5-hour Zoom sessions
I become part of your team: full strategy & execution to reach your goal
€800
4 x 1.5-hour Zoom sessions
I become part of your team: full strategy & execution to reach your goal
€800
Rebranding
Social media strategy
Design
Sales upgrade or hiring/onboarding an SMM specialist — I offer many hands-on options to grow your brand.
Budget is calculated individually.
€1500 - €20к
Social media strategy
Design
Sales upgrade or hiring/onboarding an SMM specialist — I offer many hands-on options to grow your brand.
Budget is calculated individually.
€1500 - €20к
lready loosened up
А
those buns
ou can even check out
Y
some reviews
&
Q
A
Honestly — you probably won’t figure it out alone.
Unless it’s an express consultation — then we can get straight to the point.
For everything else, I offer a free 30-minute intro call, where we’ll decide whether we’re a fit, and what format of work suits you.
The key part? Together, we’ll define your goal and clarify the request.
Unless it’s an express consultation — then we can get straight to the point.
For everything else, I offer a free 30-minute intro call, where we’ll decide whether we’re a fit, and what format of work suits you.
The key part? Together, we’ll define your goal and clarify the request.
For an express consultation, just describe your request by voice or message in Telegram,
we’ll schedule a convenient time, you make the payment, and we get started.
For all other formats: you message me your request in Telegram, we schedule an intro call, define the goal of our work, figure out if we’re on the same path, agree on timelines and choose the best format (I have quite a few).
From there, I’ll explain exactly how everything works.
we’ll schedule a convenient time, you make the payment, and we get started.
For all other formats: you message me your request in Telegram, we schedule an intro call, define the goal of our work, figure out if we’re on the same path, agree on timelines and choose the best format (I have quite a few).
From there, I’ll explain exactly how everything works.
Yes, just click the “Book a call” button and we’ll find a time that works.
I accept payments to international cards and via cryptocurrency.
I can also issue an invoice or send a payment link or QR code — whatever’s most convenient for you.
I can also issue an invoice or send a payment link or QR code — whatever’s most convenient for you.
- Branding — both visual and strategic: logos, identity, templates
- Product marketing — from value proposition to packaging (digital & physical)
- Assortment matrix — market research & customer segmentation
- Sales systems — launching new channels and leveling up old ones
- Business audits — evaluating your operations
- Strategy writing — prioritization, clarity
- Team hiring — writing job posts & test tasks, hiring, onboarding, crisis-solving
- Full-cycle SMM — content, visuals, community
- Customer service upgrades — to boost retention and engagement
- Showing off your uniqueness — making it visible, desirable, and unforgettable
- UX mapping — designing the ideal client journey
- Creative production — shooting scroll-stopping videos, photos & reels
Depends on your workload and how fast you move — I don’t limit your pace, you set it.
Sometimes, when everything’s ready, we’ve launched a landing page in one month (!),
with an updated assortment matrix, design, and sales system.
Other times, we’ve spent three months on full packaging: from branding to developing posting habits,
finding your authentic voice, building a content system, and learning to shoot and edit Reels.
Sometimes, when everything’s ready, we’ve launched a landing page in one month (!),
with an updated assortment matrix, design, and sales system.
Other times, we’ve spent three months on full packaging: from branding to developing posting habits,
finding your authentic voice, building a content system, and learning to shoot and edit Reels.
2025. All rights reserved
Public offer
Legal information
Book a Business or Blog Consultation
What is it?
We tackle a specific request related to your business or blog.
For those who want to…
- reignite their inner spark after losing momentum
- rediscover meaning and bring it into their work
- run authentic, clear social media without burnout
- write a compelling job post, calculate salaries, and build a motivation system
- increase revenue without new resources
- package their offering, calculate an assortment matrix
- resolve crises/conflicts so they bring growth, not damage
- choose marketing direction and sales channels
- explore where profits are lost
What you’ll get:
- A renewed, loving view of yourself highlighting your strengths and authenticity
- Answers to all your questions — even the “silly” or “shameful” ones
- Support and confidence that you’re doing everything right
- A clear action plan that helps you focus and stop doing what you don’t need
- System thinking — no more patching holes
- Tools for independent progress
- A golden network — the right people, communities, ambassadors
How it works:
- You send your request by audio or text in Telegram
- We schedule a time
- 1–1.5 hour Zoom call
- I send a summary, recording, support materials, and everything I can help you with
Price:
€200
Case studies and reviews
Unusual Travel Bureau Ща
Request
The founder had reached their personal capacity — delegation was clearly overdue, but it wasn’t obvious where to begin.
Result
We built a business growth strategy and translated it into a clear, prioritized hiring plan. Set up recruiting tools and streamlined the hiring process. All key roles were filled quickly, and the founder gained confidence in handing off responsibilities. Additionally, I developed interview scripts and staff selection guidelines to support long-term team building.
The founder had reached their personal capacity — delegation was clearly overdue, but it wasn’t obvious where to begin.
Result
We built a business growth strategy and translated it into a clear, prioritized hiring plan. Set up recruiting tools and streamlined the hiring process. All key roles were filled quickly, and the founder gained confidence in handing off responsibilities. Additionally, I developed interview scripts and staff selection guidelines to support long-term team building.
Plan a Strategy Session with Ongoing Support
What is it?
A deep dive into your business: research, strategy session, and support during implementation.
For those who want to…
- stop trading time for money — move from freelancer to entrepreneur
- scale their ideas and income
- work less but earn more by shifting to high-leverage offers
- show up in social media clearly and authentically
- bring in new team members with strong values and clear roles
- shift from offline to online with financial growth
- redefine their brand and authenticity
What you’ll get:
- A clear action plan and focus
- Market positioning and competitive insights
- Strategic tools and independent work resources
- 1 month of follow-up via chat
- Deep personal alignment and confidence
- Access to my network — aligned people, projects, and opportunities
How it works:
- You send your request by audio/text
- I ask questions, research your niche and competitors
- We book a 2-hour Zoom call (or split into two 1-hour sessions)
- I send a summary and recording
- For 1 month, I support you via chat during strategy implementation
price
€500
Case studies and reviews
Worldwide tattoo artist Welldonelisa
Request
Each time Lisa moved to a new country, she had to rebuild her client base from scratch — or face weeks without work.
Result
We optimized her Instagram to attract and onboard new clients seamlessly, and developed tailored offers across all key sales channels. The calendar filled up quickly, and together we tested a client acquisition system that now works wherever she goes.
Each time Lisa moved to a new country, she had to rebuild her client base from scratch — or face weeks without work.
Result
We optimized her Instagram to attract and onboard new clients seamlessly, and developed tailored offers across all key sales channels. The calendar filled up quickly, and together we tested a client acquisition system that now works wherever she goes.
Join the Group Program: “I’ve Got Your Back”
What is it?
A closed training group focused on brand growth and support — safe, smart, structured, empowering.
For those who…
- are launching and don’t want to do it all alone
- are experienced but stuck
- want to reclaim clarity and meaning
- need focused knowledge, direction, and emotional support
- want to enjoy what they do, not just earn from it
What you’ll get:
- Knowledge and tools across branding, marketing, sales, service, pricing, and systems
- Your own roadmap across each topic
- Access to my structured resource library
- Personal feedback in calls and chats
- Peer support from an incredible group of women
- Growth, clarity, and strength — even after the program ends
How it works:
- We do a 30-min intro call
- You complete a goals form
- Weekly calls on Mondays (training) and Saturdays (support)
- Final graduation session
start
Winter 2025
Case studies and reviews
price
€450
Duration:
8 weeks
8 weeks
Group size:
8 people
8 people
1:1 Brand or Blog Support
What is it?
I join your team and work hand-in-hand with you — strategy + execution.
For whom:
- those who need a second brain, partner, or co-pilot
- those switching gears or launching new formats
- those overwhelmed by hiring everyone at once
- detail-oriented high-achievers who need an expert they can trust
- those who love structure, clarity, and action
What you’ll get:
- A hands-on teammate and project lead
- Full strategy and action plan
- Process mapping and planning
- Structured chats, weekly Zooms
- Help hiring or managing freelancers if needed
- A finished, working project
- A renewed self-view highlighting your strengths and authenticity
How it works:
- We align on values and vision via intro call
- We build a roadmap and sign an agreement
- We execute with weekly calls and async coordination
- All communication is structured in chat and shared docs
Request
The goal was to create social media so engaging, people wouldn’t just scroll — they’d show up and dance.
Result
Started with deep audience research and completely reworked the social media strategy.
Crafted an attention-grabbing job post for a new SMM hire and built an immersive onboarding experience rooted in dance culture. Launched a new wave of content focused on conversion — inviting followers to book trial classes. The result? A 30% increase in paid course signups, all without a single dollar spent on ads.
The goal was to create social media so engaging, people wouldn’t just scroll — they’d show up and dance.
Result
Started with deep audience research and completely reworked the social media strategy.
Crafted an attention-grabbing job post for a new SMM hire and built an immersive onboarding experience rooted in dance culture. Launched a new wave of content focused on conversion — inviting followers to book trial classes. The result? A 30% increase in paid course signups, all without a single dollar spent on ads.
Summertime Swing
Case studies and reviews
Cao Flowers — Boutique Floral Studio
Request
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.
Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.
Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
price
€800
Hire Me for a Project
What is it?
Rebranding, social media strategy, design, sales upgrade, or hiring & onboarding an SMM specialist —
I offer plenty of hands-on options to elevate your brand.
I offer plenty of hands-on options to elevate your brand.
Who is it for?
- For those overwhelmed by hiring a full team — marketers, salespeople, project managers, SMM specialists, PR, growth leads — and just want to grow
- For high-achievers who think: “Either I do it perfectly, or not at all”, and need an equally high-standard executor
- For those who love precision, systems, and creative control
- For anyone who wants a full strategic upgrade — not just patching things up here and there
What you’ll get:
- A business partner who’ll do what you feared, postponed, or lacked skills for
- Imagine cloning yourself — gaining extra time and getting a project done better than you thought possible
- I work as your contractor: fast, efficient, budget-conscious, outcome-driven
- Everything I do is tracked in a timeline — you’ll see real-time status and progress
- Access to my trusted network: experts, projects, ambassadors, and communities that boost results and loyalty
- A loving, empowering view of yourself — with your strengths and authenticity brought to light
- If you have a team, I’ll sync with them too — they’ll feel the boost, share the mission, and stay aligned
How it works:
- We start with an intro call — to align on values and make sure we’re a match
- Then we build a project plan, timeline, price, and sign an agreement
- Execution begins: with or without calls, with your team or solo — as long as it works, gets results, and feels good
Budget: calculated individually
~€1,400 to €19,000
Case studies and reviews
Summertime Swing
Request
The goal was to create social media so engaging, people wouldn’t just scroll — they’d show up and dance.
Result
Started with deep audience research and completely reworked the social media strategy.
Crafted an attention-grabbing job post for a new SMM hire and built an immersive onboarding experience rooted in dance culture. Launched a new wave of content focused on conversion — inviting followers to book trial classes. The result? A 30% increase in paid course signups, all without a single dollar spent on ads.
The goal was to create social media so engaging, people wouldn’t just scroll — they’d show up and dance.
Result
Started with deep audience research and completely reworked the social media strategy.
Crafted an attention-grabbing job post for a new SMM hire and built an immersive onboarding experience rooted in dance culture. Launched a new wave of content focused on conversion — inviting followers to book trial classes. The result? A 30% increase in paid course signups, all without a single dollar spent on ads.
Request
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.
Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
The business needed a social media manager, marketer, sales lead, financial director, and graphic designer — all rolled into one.
Result
By working together, the company saved on hiring a full in-house team.
We developed branding and visual identity, optimized social media for sales, attracted new B2B clients, built a financial model, and prepared sales scripts for every scenario. Within six months, revenue tripled and profit increased by 20%.
Cao Flowers — Boutique Floral Studio
I’ve launched 3 of my own businesses
Plant Styling Studio in Moscow: Shop & Houseplant Workshop
“Derbeneva? She’s the one who launched a business during COVID, right?”
Yes — that one. Most of my income came from plants, and I boldly turned a hobby into a source of revenue.
I started with passion, infecting even plant skeptics with love for greenery.
When people were stuck at home losing track of time, tending to their leafy companions became a source of peace — and even helped “relax the buns.” 😉
Yes — that one. Most of my income came from plants, and I boldly turned a hobby into a source of revenue.
I started with passion, infecting even plant skeptics with love for greenery.
When people were stuck at home losing track of time, tending to their leafy companions became a source of peace — and even helped “relax the buns.” 😉
2019-2022
Lyrata Rada & The Plant Parent Project
A course for those whose plants keep dying — even cacti. Proud of that slogan!
Visually beautiful, bold, full of memes and practice — the mini-course has taught over 400 people how to care for their plants.
The best info format I’ve ever seen (and I’ve seen plenty!) — it felt like a binge-worthy series.
So structured that someone literally copied the course layout into their own product.
The course community is still alive and thriving.
Visually beautiful, bold, full of memes and practice — the mini-course has taught over 400 people how to care for their plants.
The best info format I’ve ever seen (and I’ve seen plenty!) — it felt like a binge-worthy series.
So structured that someone literally copied the course layout into their own product.
The course community is still alive and thriving.
2022-2024
Inclusive Plant Workshop & Houseplant Shop in Saint Petersburg
Inclusive – meaning jobs for adults with mental disabilities.
Workshop – a space for classes, work, skill-building, and learning the plant-care profession.
Plant styling – we bring life to offices, homes, cafés, and restaurants with full-service phytodesign.
Shop – we sell ready-to-thrive plants, care accessories, and ongoing support.
Workshop – a space for classes, work, skill-building, and learning the plant-care profession.
Plant styling – we bring life to offices, homes, cafés, and restaurants with full-service phytodesign.
Shop – we sell ready-to-thrive plants, care accessories, and ongoing support.
2022-2025
20 employees
70 m² retail space
3 years in business
1000 m² of greenery under ongoing care
2 offline sales points (Café Ogurtsy & charity cluster Normalnoe Mesto)
2 online shops