Lirata Rada and Ozelenitel

business consultant

2019 - 2022

courses on plants for those who can't even keep cacti alive

10 streams, 10.5 hours of material for two courses, over 400 participants
78% of participants completed the course in full

“A course on plants for those who can't even keep cacti alive” — I'm proud of this slogan!

Unbelievably beautiful, lively, full of memes, a show-course with practical training that has taught more than 400 people how to care for plants.

The best information product I have ever seen (and I have seen many) looks like a TV series that you want to watch over and over again. It is so systematic and logical that our structure was copied by other courses. But I don't mind! The course community is still alive and growing today.

How we created Lirata Rada

Lirata Rada + Ozelenitel

They were so enthusiastic that they created a second course—on phytodesign with support in business processes.

After completing the first course, everyone wanted to make money from plants, and we couldn't say no! We generously shared our knowledge and everything that is usually kept under wraps as “trade secrets,” passing on all our skills in organizing a flower business. We are happy about this — every day, the landscapers' chat helps young and experienced phytodesigners share their headaches and often relieve them.

3 main benefits

Three main benefits of creating a course that help advise anyone who wants to create their own course

1) The ability to structure information for learning and practice
2) Visual and aesthetic ecstasy, spiced up with dynamic editing and jokes for easy memorization and perception
3) And, of course, the Afghan war of joint endeavour with my best friend! Not a hair on our heads was harmed (almost) 

Okay, fourth. Organising training and all the invisible but crucial work — the platform, chats, support, mailings and other titanic efforts.