2019 - 2022
Landscaping bureau in Moscow
houseplant shop and studio
“Derbeneva? Is she the one who started a business during COVID?” Yes, that's her. Most of my income disappeared during lockdown, so I took a risk and monetized my hobby.
I started with a blog, infecting even those who had never been interested in houseplants before with my passion for them. When everyone is sitting at home worrying about the future, shifting your attention to caring for your green pet really helps you relax!
I started with a blog, infecting even those who had never been interested in houseplants before with my passion for them. When everyone is sitting at home worrying about the future, shifting your attention to caring for your green pet really helps you relax!
derbeneva_wildjungle — landscaping bureau in Moscow, indoor plant shop and studio, 2019-2022
I promoted myself through blogging, UGC conventions, markets, word of mouth, without investing in advertising, and mastered the B2B segment with a landscaping service.
I am particularly proud of the landscaping of the world architectural monument, the Narkomfin building, the upcycling eco-friendly landscaping project for a photo studio, and even a concert by the band SBPCH (what? yes!).
The portfolio also includes a hedonistic duplex office on Chistye Prudy, charitable projects for current foreign agents, plant drops as an artistic statement, publications and articles, a thousand warm-hearted clients, and thousands of plants in beautiful homes in Moscow.
I am particularly proud of the landscaping of the world architectural monument, the Narkomfin building, the upcycling eco-friendly landscaping project for a photo studio, and even a concert by the band SBPCH (what? yes!).
The portfolio also includes a hedonistic duplex office on Chistye Prudy, charitable projects for current foreign agents, plant drops as an artistic statement, publications and articles, a thousand warm-hearted clients, and thousands of plants in beautiful homes in Moscow.
How I created a landscaping bureau
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